LE Heron GreenJacket
Go-to-Market Campaign
The Problem
We were launching a campaign where we wanted to generate a lot of buzz around a special limited edition release life jacket and sell out quickly. The life jacket is one of our rescue vests, so we were catering to our core cheerleader audience and wanted to give them access to something special.
The Solution
- Ads: 3.13% CTR (+137% over average)
- $67k in revenue in three weeks
- Core audience and industry pros 37.4% open rate (49% above average)
- Core audience and industry pros 7% CTR (205% above average)
- Early adopters audience 33.2% open rate (33% above average)
- Early adopters audience 3.8% CTR (90% above average)
