Astral Ecommerce

DTC Revenue Strategy

The Problem

The previous website was not very functional. There was limited ability to customize the website without custom coding as well as outdated user experience, which resulted in a conversion rate of 0.56%. We needed a website that ran seamlessly for users and incentivized sales. Without an in-house dev team, it was also important to launch a new website that could be maintained by a team that does not have a background in coding.

The Solution

  • Launched a new website in February 2022 (9 month project)
  • Increased conversion rate by 388%
  • Boosted revenue by 56% year-over-year
  • Traffic grew 21% year-over-year
  • Loyalty and repeat purchasers increased 175%

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