Pearl Jam: Home & Away

Exhibition Marketing

A first-hand look at Pearl Jam’s journey from 1990 to the present and into the future through more than 200 artifacts directly from Pearl Jam band members and their Seattle warehouse. Spanning 28 years, the exhibition features personal instruments, equipment, stage props, original typewritten lyrics and notebooks, original poster and album art, set lists, and a photo op featuring the towering letters from the front of Pearl Jam’s debut album, Ten.

  • Coincided with Pearl Jam concert series in Seattle
  • Ten Club members exclusive preview generated 15% of online revenue during
  • A/B tested band images vs artifact images
  • Used a timelapse video of the exhibition being built for a teaser campaign