MARVEL: Universe of Super Heroes
CELEBRATING 80 YEARS OF SUPER HEROES
Seattle’s Museum of Pop Culture welcomed the largest exhibit ever staged at MoPOP; Marvel: Universe of Super Heroes featuring more than 300 original artifacts, including some of Marvel’s most iconic and sought-after pages, costumes and props, many of which have never-before been seen by the public.
- A/B tested Marvel characters and illustrations vs artifact photos
- Tested animated characters resulting in a 70% increase in online revenue
- Experienced the highest attendance ever for a special exhibition
- Reached revenue goal six months in advance of exhibition closing
- Increased average online order by 8% largely due to this exhibition