MARVEL: Universe of Super Heroes

Exhibition Marketing

CELEBRATING 80 YEARS OF SUPER HEROES

Seattle’s Museum of Pop Culture welcomed the largest exhibit ever staged at MoPOP; Marvel: Universe of Super Heroes featuring more than 300 original artifacts, including some of Marvel’s most iconic and sought-after pages, costumes and props, many of which have never-before been seen by the public.

  • A/B tested Marvel characters and illustrations vs artifact photos
  • Tested animated characters resulting in a 70% increase in online revenue
  • Experienced the highest attendance ever for a special exhibition
  • Reached revenue goal six months in advance of exhibition closing
  • Increased average online order by 8% largely due to this exhibition