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5 Incredible Campaigns And What You Can Learn From Them

Originally posted on Achieve. Last month, we heard from some incredible individuals at MCON 2015. I know that I speak for all of us when I say I left inspired to change the world. With organizations like Knight Foundation, Upworthy, Baltimore Corps, Levi Strauss Foundation, KIND Snacks, National Geographic and more, we had the privilege of […]

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Are You Using These 5 Email Marketing Must Haves?

Originally posted on Achieve. If you’ve ever been in the position of researching and purchasing a new email platform, you understand how overwhelming the process can be. Or maybe you are not 100% happy with your current platform, but you are not sure where to start looking for a new one. (When I say “email […]

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6 Creative Video Ideas for Your Next Campaign

Originally posted on BrandGlue We’ve all heard how important video is for social media. We are expecting that video will account for 69% of all consumer traffic by 2017 and that social will be the front door to capture that traffic (if you want to nerd out over the data check out the Cisco research). […]

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3 Tips for Running Your Next Event

Originally posted on Achieve. I have had the great pleasure of working on MCON since its founding in 2011 and have learned A LOT over the years about event planning. From the experience design to logistics to technology to coordinating with speakers, sponsors, partners, media … so many details are involved, which can make an […]

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Is Responsive Web Design Important?

Originally posted on Achieve. When I first heard Ethan Marcotte speak on the topic of responsive web design in 2011, I remember the whole room being filled with a thick layer of wonder as we all mulled over what this meant for the web industry. To say the least, we were in awe. Arguably, Marcotte […]

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Should You Use Rotating Banners on Your Website?

Originally posted on Achieve. Rotating banners are an opportunity to show your user more information when they land on your website, right? Wrong. But how can I give them what I want them to know about our mission, programs, and current events if I don’t have rotating banners? We get it – it is hard. […]

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3 Tips for Building Your Brand

Originally posted on Achieve. What is your company’s brand? Is it your logo? Is it your writing style? What does it take to have a strong brand and why is it important? These are some of the most challenging marketing questions that a nonprofit can face, and navigating brand identity can be a frustrating process. […]

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