Originally posted on Achieve. Last month, we heard from some incredible individuals at MCON 2015. I know that I speak for all of us when I say I left inspired to change the world. With organizations like Knight Foundation, Upworthy, Baltimore Corps, Levi Strauss Foundation, KIND Snacks, National Geographic and more, we had the privilege of […]
Originally posted on Achieve. If you’ve ever been in the position of researching and purchasing a new email platform, you understand how overwhelming the process can be. Or maybe you are not 100% happy with your current platform, but you are not sure where to start looking for a new one. (When I say “email […]
Originally posted on BrandGlue One of my favorite brands is REI. I am a hiking junky and can’t walk into one of those stores without dropping at least two hundred bucks every time. Of course, the main reason that I love REI is because they have quality products that I know will last years (if […]
Originally posted on BrandGlue We’ve all heard how important video is for social media. We are expecting that video will account for 69% of all consumer traffic by 2017 and that social will be the front door to capture that traffic (if you want to nerd out over the data check out the Cisco research). […]
Originally posted on Achieve. I have had the great pleasure of working on MCON since its founding in 2011 and have learned A LOT over the years about event planning. From the experience design to logistics to technology to coordinating with speakers, sponsors, partners, media … so many details are involved, which can make an […]
Originally posted on Achieve. When I first heard Ethan Marcotte speak on the topic of responsive web design in 2011, I remember the whole room being filled with a thick layer of wonder as we all mulled over what this meant for the web industry. To say the least, we were in awe. Arguably, Marcotte […]
Originally posted on Achieve. Rotating banners are an opportunity to show your user more information when they land on your website, right? Wrong. But how can I give them what I want them to know about our mission, programs, and current events if I don’t have rotating banners? We get it – it is hard. […]
Originally posted on Achieve. What is your company’s brand? Is it your logo? Is it your writing style? What does it take to have a strong brand and why is it important? These are some of the most challenging marketing questions that a nonprofit can face, and navigating brand identity can be a frustrating process. […]
When I walked into Re:build conference last Friday I felt a bit out of the place. The room was full to the brim with boys in skinny jeans, plaid button-down shirts, and thick-rimmed glasses. Most of them were hunched over their laptops or typing on iPhones and iPads, either taking notes, tweeting or both. As […]