Data-driven Marketing Professional with 10+ years of experience managing cross-functional projects for digital marketing and creative teams. She thrives off of fast-paced work environments and is comfortable navigating ambiguity. Lara has been a lead positioning and campaign strategist for clients such as Swag Standard, PGi, MCON, and Action for Healthy Kids. She also led demand generation in most of her previous roles. Having earned her MBA from a top 25 business school, Lara is a natural leader and the connector between developers, creatives, and business professionals to bring all the pieces of a complex project together. If you asked those familiar with her work, she has a reputation for being highly organized to get things done.

 

Work Experience

Director of Marketing, BrandGlue

January 2016 to April 2017

  • Developed and executed social media strategies for clients ranging from startups to fortune 500 brands
  • Lead the team in creating digital marketing campaigns, content, and artwork
  • Account lead for client communication, meetings, and project management
  • Lead researcher on the competitive analysis of our largest client account
  • Directed all internal marketing, branding, and lead generation efforts
  • Contributed on the business development team and implemented a CRM platform

 

VP of Marketing, Sells Group

January 2015 to January 2016

  • Collaborated on overall company vision as a key member of the leadership team
  • Managed digital marketing team strategy and execution
  • Developed and implemented a project management system to more efficiently execute client goals
  • Directed content strategy and assisted with writing and editing
  • Cultivated external relationships including clients, talent, and new business

 

Director of Marketing and Events, Achieve

August 2014 to July 2015

  • Lead the creative team to develop marketing and fundraising campaigns, content, and artwork
  • Directed internal marketing efforts, including lead generation, brand awareness, and share-of-mind marketing
  • Produced all conferences to meet goals in revenue, brand awareness, execution, and attendee experience
  • Managed all speaker, sponsor, and partner relationships to ensure the maximum quality experience

 

Creative Director, Achieve

October 2010 to August 2014

  • Directed all creative campaigns, research projects, and MCON conference experience
  • Developed a project management system for increased efficiency and quality control
  • Managed marketing and fundraising projects from start to finish, ensuring top level client satisfaction
  • Lead consultant on UX, marketing, messaging, and design strategies for the company
  • Assisted in business development and brand awareness

 

Founder, Brainer+Banker Design

May 2010 to August 2013

  • Lead client marketing strategies, including both print and digital campaigns
  • Consulted with clients on strategy, branding, social media, design, and messaging
  • Wrote and edited content for campaigns and websites
  • Responsible for all business development, proposals, contracts, and invoices
  • Managed all outside contractors, including developers and designers

 

Public Speaking & Published Works

  • Founder of a Travel Blog, larabanker.com, 2015-Present
  • Contributor and Manager of Blog, BrandGlue, 2016-2017
  • Guest Feature on Tiny House, Tiny Footprint Podcast, September 2016
  • Contributor to Van Life Explorers Blog, July 2016
  • Professional Advisor, AIGA Student Portfolio Review, 2014-2015
  • Contributor and Manager of Blog, Achieve, 2011-2015
  • Host and Presenter for Achieve Webinars, 2010-2015
  • Guest Feature on A Serene Space simple living blog, July 2014
  • Featured Branding Expert on Bloomerang TV, April 2014
  • Presenter at “IYI’s 2013 Because Kids Count” conference on social media strategy, October 2013
  • Guest Feature on Kelley School of Business Blog, January 2013
  • Presenter at FOCF conference on “Designing & Messaging for Donors,” November 2012
  • Presenter at Indy Nonprofit Marketing and PR Group, November 2012

 

Volunteer Positions

  • Photographer and Videographer, Rocky Mountain National Park Wedding
  • Herron-Morton Place Foundation Board Member
  • President of MBA Women’s International
  • Designer for Speakeasy 1 Year Anniversary Invitation
  • Designer for Pattern: Fashion Collective
  • Event Assistant for Dig-IN: A Taste of Indiana
  • Event Assistant for Indy Fringe Festival
  • Event Assistant for Harrison Center for the Arts

 

Honors & Awards

  • 2017: Honored as the only employee other than the owners to bring in a new client
  • 2016: Hand-picked as featured artist at Pizzology and Ralston’s restaurants
  • 2015: Chosen as example marketing professional for an ethics course at Kelley School of Business
  • 2014: Elected as Committee Co-Chair, Herron-Morton Oktoberfest 2014
  • 2013: Received one of two Leadership Awards, Kelley School of Business MBA Graduation
  • 2012: Nominated for the William M. Plater Civic Engagement Medallion, Kelley School of Business
  • 2012: Received 2nd Place for “Best Startup Pitch,” Kelley School of Business Venture Strategy class
  • 2012: Elected as Committee Co-Chair, Herron-Morton Oktoberfest 2013
  • 2011: Chosen as a Kelley School of Business MBA student representative
  • 2010: Elected as a Board Member, Herron-Morton Foundation Board
  • 2008: Awarded first place for Sculpture, Mitchell Student Art Exhibit
  • 2007: Received first place for Black & White Photography, Taylor University Exhibition
  • 2007: Published two photographs, Parnassus literary and art journal
  • 2006: Awarded first place for Graphic Design Award, Mitchell Student Art Exhibit

 

Education