Marketing Professional with ten years of experience leading digital marketing campaigns, analyzing data, and managing resources for flawless execution. Whether it be for digital advertising, email, website UX, or social media, you can count on Lara to document, strategize, test, and deliver results. Having earned her MBA from a top business school, combined with her creative background, Lara is both data-driven in her approach as well as innovative in leading messaging and design. Lara has also lived all over the world and managed dozens of executive-level stakeholders, which has helped her develop a unique set of communication skills. She is quick on her feet and thrives in fast-paced work environments. If you asked those who have worked with her, Lara is known for being obsessed with data and testing new marketing ideas to further business goals.

 

Professional Experience

Sr Marketing Manager, Operations & Strategy, Museum of Pop Culture

August 2017 to Present

  • Leads strategy, A/B testing, analysis, and reporting for nearly 70 marketing campaigns, including exhibitions for Marvel, Nirvana, Pearl Jam, Holodome, Star Trek, and Scared to Death
  • Increased online revenue 275% YoY and implemented a first-ever business intelligence marketing dashboard
  • Developed 30 new campaigns, resulting in nearly $250k of additional revenue with a 4% conversion rate
  • Increased the ROAS from 1.58 to 1.70 for all digital ads and increased conversion rate from 2.63% to 4.82%
  • Manages digital advertising, media buys, vendor relationships, campaign strategy, project management, business planning, budgeting, and photography creative direction

 

Director of Marketing, BrandGlue

January 2016 to April 2017

  • Managed 100+ digital ad and social media campaigns in messaging, A/B testing, and reporting for ten clients
  • Led proposal scoping for six new B2B clients, which included strategy, capacity planning, timeline, and budget
  • Spearheaded documenting 20+ internal processes for employee training and development
  • Initiated the implementation of a CRM to manage 50+ business prospects

 

VP of Marketing, Sells Group

July 2015 to January 2016

  • Directed a five-person digital marketing team and owned relationships and projects for eight B2B clients
  • Drove messaging, marketing strategy, and data analysis for client campaigns in direct mail, SEM, social media,
    display ads, video, email, and landing pages
  • Led the implementation of a project management system for all 30+ projects and trained 20+ employees
  • Collaborated as a key member of the leadership team to develop and succeed in overall business goals
  • Led project scoping and proposal writing to decrease business development time by 50%

 

Director of Marketing and Events, Achieve

August 2013 to July 2015

  • Directed marketing campaigns and presented data reporting to the c-suite and top-level sponsors
  • Managed 80+ stakeholder relationships, including KIND Snacks, The Case Foundation, National Geographic,
    Levi Strauss, Voto Latino, Upworthy, Change.org, Chobani, Sunshine Sacs, Harry’s, Sevenly, PBS, and more
  • Developed documentation for 20+ internal processes and owned proposal scoping for 20+ prospects
  • Led all events, which hosted up to 20k+ online viewers and 350+ in-person attendees
  • Directed messaging, design, segmentation, and reporting for A/B tests in direct mail and email campaigns

 

Founder, Brainer+Banker Design

May 2010 to August 2013

  • Founded a creative agency providing marketing strategy, social media campaigns, websites, and logo identity
  • Increased revenue year-over-year by over 200% since the inception of the company
  • Directed 50+ projects including strategy, timeline, budget, and resource management
  • Managed all stakeholders including clients, partners, and 10+ freelancers
  • Led the creative team in messaging, design, marketing strategy, brand positioning, and analysis reporting

 

Public Speaking & Published Works

  • Founder of a Travel Blog, larabanker.com, 2015-2017
  • Contributor and Manager of Blog, BrandGlue, 2016-2017
  • Guest Feature on Tiny House, Tiny Footprint Podcast, September 2016
  • Contributor to Van Life Explorers Blog, July 2016
  • Professional Advisor, AIGA Student Portfolio Review, 2014-2015
  • Contributor and Manager of Blog, Achieve, 2011-2015
  • Host and Presenter for Achieve Webinars, 2010-2015
  • Guest Feature on A Serene Space simple living blog, July 2014
  • Featured Branding Expert on Bloomerang TV, April 2014
  • Presenter at “IYI’s 2013 Because Kids Count” conference on social media strategy, October 2013
  • Guest Feature on Kelley School of Business Blog, January 2013
  • Presenter at FOCF conference on “Designing & Messaging for Donors,” November 2012
  • Presenter at Indy Nonprofit Marketing and PR Group, November 2012

 

Volunteer Positions

  • Development Director for C.G. Jung Society, 2017-2018
  • Herron-Morton Place Foundation Board Member, 2010-2014
  • President of MBA Women’s International Indianapolis Chapter, 2012-2013
  • President of Mukappa International, 2007-2008

 

Education